Marketing consulting services
Focused consulting across the areas that most directly connect marketing activity with commercial growth.
Marketing Strategy & Growth
A clear marketing strategy gives your team something more useful than a list of channels.
- • Marketing strategy and planning
- • Go-to-market strategy
- • Customer and competitor analysis
- • Positioning and messaging
- • Value proposition development
- • Campaign strategy
- • 90-day marketing roadmaps
- • Sales and marketing alignment
SEO & Organic Growth Consulting
SEO should begin with the business and customer, not simply a list of keywords.
- • SEO audits
- • Keyword and competitor research
- • Search and content analysis
- • On-page SEO
- • SEO and content strategy
- • Organic growth strategy
- • AEO – Answer Engine Optimization
- • GEO – Generative Engine Optimization
Google Ads & Lead Generation
Paid acquisition works best when advertising is connected to the rest of the customer journey.
- • Google Ads strategy
- • Prospecting and outreach
- • Lead qualification
- • Sales funnel analysis and optimisation
- • Sales enablement
- • Customer-facing marketing materials
A practical consulting process
Good strategy should make decisions easier. My process is built around five questions.
Where are you now?
We establish current business, marketing, customer, competitive and funnel position.
Where do you want to go?
We clarify the commercial objective and what meaningful progress looks like.
What is preventing growth?
We identify gaps, bottlenecks, missed opportunities and competing priorities.
What should you prioritise?
We turn the findings into a focused strategy and practical actions.
How will you measure progress?
We define the KPIs and signals that show whether the strategy is moving in the right direction.
From there, the work can become a clear roadmap for the next 90 days and beyond.
Who I work with
SMEs
Businesses that need a practical marketing strategy without building a large internal strategy function.
Startups
Founders who need to understand their market, positioning, acquisition channels and growth priorities.
Founder-led businesses
Businesses where the founder is closely involved in sales, marketing and commercial decisions.
Growing companies
Teams with marketing activity that need stronger direction, prioritisation and alignment.
Ready to align your marketing strategy?
Schedule a marketing consultation to discuss your challenges, goals, and opportunities.